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#59 Yes, he can do mit Michael Falkensteiner

EPISODE · Mar 18, 2023 · 1H 26M

#59 Yes, he can do mit Michael Falkensteiner

from Startcast | Der Innovations, Business & Marketing Podcast

Warum O2-Marketer Michael Falkensteiner auf die Macht des Claims schwört? In der zunehmend personalisierten Kommunikation der digitalen Marketing-Ära haben klassische Marken-Claims deutlich an Präsenz verloren. Doch Marketer Michael Falkensteiner setzt bei O2 ganz auf das Comeback des Marken-Claims "O2 can do". Allerdings ist für ihn der Claim heute nicht mehr ein exklusives Thema des Marketings. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

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#59 Yes, he can do mit Michael Falkensteiner

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