#59 Yes, he can do mit Michael Falkensteiner

from Startcast | Der Innovations, Business & Marketing Podcast

Warum O2-Marketer Michael Falkensteiner auf die Macht des Claims schwört? In der zunehmend personalisierten Kommunikation der digitalen Marketing-Ära haben klassische Marken-Claims deutlich an Präsenz verloren. Doch Marketer Michael Falkensteiner setzt bei O2 ganz auf das Comeback des Marken-Claims "O2 can do". Allerdings ist für ihn der Claim heute nicht mehr ein exklusives Thema des Marketings. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Mar 18, 2023

Embed this episode

Attribution link and audio player

NOW PLAYING

#59 Yes, he can do mit Michael Falkensteiner

0:00 1:26:50

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Startcast | Der Innovations, Business & Marketing Podcast?

This episode is 1 hour and 26 minutes long.

When was this Startcast | Der Innovations, Business & Marketing Podcast episode published?

This episode was published on March 18, 2023.

Can I download this Startcast | Der Innovations, Business & Marketing Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!