593: Rockstar Marketing: Make More Money, Think Outside the Box, Get Noticed and Succeed with Keynote Speaker Craig Duswalt

What this episode covers

Craig Duswalt is a Keynote Speaker, Author, Podcaster, and the creator of RockStar Marketing. His background includes touring with Guns N' Roses, as Axl Rose's personal assistant, and Air Supply, as the band's personal assistant. After touring, Craig opened his marketing firm, Green Room Design and Advertising, which was named the 2002 SCV Chamber of Commerce Small Business of the Year. Craig then combined his backgrounds in both music and marketing, and is now a professional speaker, author and podcaster, promoting his RockStar Marketing Program all over the world. He is known in the industry for putting on high energy, 3-Day RockStar Marketing BootCamps every Spring and Fall in Los Angeles. Craig is here today to share with us how to use outside the box marketing techniques to generate leads, attract clients and how to stand out from the competition — Like a RockStar. https://www.youtube.com/watch?v=G9t2ZliyA-A&pp=ygUPcm9iZXJ0cGxhbmsgNTkz Quotes: “If you want to make more money, be a rock star in your business, stand out from the competition, establish yourself as an expert, and have people buy from you because of your excellence, then you must rise above the rest.” – Craig Duswalt “We need to start thinking like five- and ten-year-olds again—letting go of the fear of judgment, putting our ideas out there, and trusting that what we create has value.” - Craig Duswalt “The key is to create raving fans, just like rock stars do—by doing things differently and standing out.” - Craig Duswalt Takeaways: 14:30 Creating unique marketing approaches, like selling a single album copy, can generate massive attention and buzz for your brand. 20:53 No one will market your personal brand for you, so you must put your own picture and face everywhere. 28:36 Negative feedback is inevitable, so develop thick skin and focus on the positive responses from your audience. 30:13 Having fun with your marketing and letting go of critics helps you connect with passionate, supportive fans. 31:54 Standing out from competition requires delivering unique value and making personal, extra touches. Resources Craig Duswalt's RockStar Marketing Program (Official Site) Craig Duswalt (Twitter) RockStar Marketing Bootcamp (Live event in Los Angeles) RockStar Marketing Backstage (Membership site)

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