596: Building Bridges Between Brands and Creators: The Story of Sheer

Sami revisits his time on a recent project for Sheer as he talks with it’s CTO and founder Mads Ulrik Svendsen about the ever evolving and creative world of influencers.

An episode of the Giant Robots Smashing Into Other Giant Robots podcast, hosted by thoughtbot, titled "596: Building Bridges Between Brands and Creators: The Story of Sheer" was published on November 13, 2025 and runs 42 minutes.

November 13, 2025 ·42m · Giant Robots Smashing Into Other Giant Robots

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Summary

Sami revisits his time on a recent project for Sheer as he talks with it’s CTO and founder Mads Ulrik Svendsen about the ever evolving and creative world of influencers. Mads talks about the story of Sheer, how they’re helping influencers maximise their potential and creativity, where they expect to see change in the industry over the coming years, the desire for authenticity in a world of AI content, and Sami is determined to discover just what it would take to become an influencer in 2025. — If you want to get in touch with Mads about anything you’ve heard on todays show you can connect with him through LinkedIn or directly via email - [email protected] Your host for this episode has been Sami Birnbaum. Sami can be found through his website or via LinkedIn. If you would like to support the show, head over to our GitHub page, or check out our website. Got a question or comment about the show? Why not write to our hosts: [email protected] This has been a thoughtbot podcast. Stay up to date by following us on social media - LinkedIn - Mastodon - YouTube - Bluesky © 2025 thoughtbot, inc.Support Giant Robots Smashing Into Other Giant Robots

Episode Description

Sami revisits his time on a recent project for Sheer as he talks with it’s CTO and founder Mads Ulrik Svendsen about the ever evolving and creative world of influencers.

Mads talks about the story of Sheer, how they’re helping influencers maximise their potential and creativity, where they expect to see change in the industry over the coming years, the desire for authenticity in a world of AI content, and Sami is determined to discover just what it would take to become an influencer in 2025.

—

If you want to get in touch with Mads about anything you’ve heard on todays show you can connect with him through LinkedIn or directly via email - [email protected]

Your host for this episode has been Sami Birnbaum. Sami can be found through his website or via LinkedIn.

If you would like to support the show, head over to our GitHub page, or check out our website.

Got a question or comment about the show? Why not write to our hosts: [email protected]

This has been a thoughtbot podcast.
Stay up to date by following us on social media - LinkedIn - Mastodon - YouTube - Bluesky