598: Your customers want THESE things... so you MUST speak to them!

from Wantrepreneur to Entrepreneur | Start and Grow Your Own Business · host Brian Lofrumento

In today's episode we'll talk about very important concepts when it comes to your marketing and messaging, and how embracing basic human behavior and psychology will help your marketing and copy to stand out in a crowded marketplace. We'll be using an excerpt from Seth Godin's book "This is Marketing" to illustrate the importance of this point.

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This episode is 18 minutes long.

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This episode was published on June 4, 2023.

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