599. 2025 Social Impact Trends That Matter: Simple Shifts on Repeat. (Adam O'Brien)

Welcome back to the 2025 Social Impact Trends That Matter series! Meet Adam. He's the VP of Marketing at iDonate, a Podcast Host, and a passionate Mental Health Advocate. In this episode, we explore the power of "simple shifts on repeat" to drive sustainable growth this year. The reality of who's giving is changing, how they're giving is changing, and why they're giving is changing. Adam walks us through specific tactics and pilots you can test on your marketing, copywriting, fundraising and technology this year to meet this moment. He even shares a powerful case study of an organization that raised $750,000 on GivingTuesday by optimizing their donor experience and leveraging A/B testing. You don't want to miss it. Check out the link to Adam O'Briens GPT he created for testingLearn: Practical strategies for running effective tests and pilots to optimize your operations, from donation pages to supporter engagementThe importance of adopting an iterative, "try stuff" mindset to drive continuous improvement, even with limited resourcesHow leveraging accessible technology and a donor-centric approach can unlock significant growth and impactEpisode Highlights: Leveraging Technology for Nonprofit Success (6:07)Practical Pilots and Testing Strategies (12:00)The Role of Technology in Nonprofits (20:20)Personal Stories of Philanthropy and Impact (26:08)Adam O'Brien's One Good Thing: Don't be afraid to take that 1% step, that will change your mission. Focus on yourself and focus on your mission (31:49)Episode Shownotes: https://www.weareforgood.com/episode/599Transcript: https://otter.ai/u/to4TlP1-2X2BIBjKBLX4FdPhOGU?utm_source=copy_urlJoin us at ImpactUp: Story! Join us online from 12-1:30 CST for a free virtual session including a keynote with storytelling phenom, Afdhel Aziz, and a roundtable convo with 4 amazing nonprofit leaders. Then that evening, in nearly 50 cities around the world are hosting local meetups to keep the conversation going in person.Find a meetup near you or join us virtually! Make the most of Monthly Giving Awareness Week 💛During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here!  //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter