599: DIRECT marketing vs. brand awareness w/ Alexander Biega

On this episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant Alexander Biega (owner of Your Scale Source) to talk about the effectiveness and ROI of direct response marketing. Alexander explains how to strategically approach ads by understanding your customers' wants and needs, and shares how focusing on maximizing lifetime customer value is a key factor to a successful campaign. We also dive into the psychology of marketing, including how to use psychological triggers to make your campaigns more effective. If you are looking to get started with understanding which channels you should be marketing on (including real life Google Ads examples from Alexander!) and want to avoid wasting money, you'll hear valuable advice on how to create a logical sales funnel to sustain attention and channel desires.ABOUT ALEXANDERAlexander Biega started out as a nonconformist kid with an entrepreneurial spirit who dropped out of high school and got into landscaping. He eventually went on to get his GED, went to community college, and graduated in two years while running his landscaping business. While in college, he met a girl who suggested he get paid to write. He Googled and discovered copywriting, which he found to be similar to writing love poems. He excelled at it and learned everything about marketing, strategy, and design. Today, Alexander is an accomplished copywriter whose company has helped businesses generate over $100m in sales.LINKS & RESOURCES:Your Scale SourceAlexander's LinkedIn