5LQ Episode 487: On Church Communications with Katie Allred

In this episode of the 5 Leadership Questions podcast, Todd Adkins and Dan Iten are joined by Katie Allred to discuss 5 Leadership Questions on the topic of church communications. Katie founded ChurchCommunications.com and manages the Church Communications Facebook Group that serves as a resource on marketing and communication strategies for over 30,000 church leaders. BEST QUOTES  “You can challenge your church to be salt and light on the internet.”  “You can’t be on every channel, everywhere. You don’t need to be on every platform.”  “If you are on every platform, you aren’t doing any of them well.”  “Social media is moving from corporate to personal.”  “Remember when on Youtube to name them as if someone is searching for what you are giving them.”  “Intentionality trumps excellence.”  RECOMMENDED RESOURCES Church Communications Facebook Group  The Church Communications Conference  Church Communications – Methods and Marketing Book