5MM CULTURE SHIFT - IS SOBRIETY A PERMANENT SHIFT OR JUST ANOTHER WELLNESS TREND?

Gen Z appears to be changing the way it approaches alcohol, with more young people choosing sobriety, moderation or simply drinking less. The conversation also extends to millennials, many of whom are reassessing their relationship with drinking for reasons including health, fitness, finances, productivity and personal experiences. Is this a lasting cultural shift or just another wellness trend that will eventually fade. Listeners share why they choose not to drink, how growing up around alcohol has influenced their choices, and whether a life without alcohol is becoming the new normal.