6/24/14 Simon Mainwaring WE FIRST BOOK

Simon Mainwaring is the founder of We First, the leading social branding firm that provides consulting and training to help companies tell the story of the good they do to build their reputation, profits and social impact.He is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, the Transformational Leadership Council and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.Simon’s first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. It has been translated into Russian, Chinese, Taiwanese and Korean.Simon was included in Trust Across America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.’ He has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the NBC, CBS, CBC, Business News Network, BNet, Business RockStars and Harpo Radio.Believing that children should have the finest personal care products available, Christine Burger founded Noodle & Boo in 2003. As CEO, Christine provides strategic direction and leadership in the development of superior skin care and hair care products created especially for newborns, babies and children. Noodle & Boo offers “complete care from head to toe” with safe and gentle products that nourish and protect the delicate skin and hair of little ones.Prior to founding Noodle & Boo, Christine’s professional background stemmed from the technology industry where she held several executive positions including Vice President, Business Operations for a billion dollar Software Company. While her roles varied, one thing remained constant: listening to what customers had to say and finding creative ways to “do it better.” With the news that a second baby was on the way, Christine retired so that she could focus on her family and prepare for the birth of her newborn. As a mother of babies with extremely dry skin prone to eczema, Christine saw an opportunity to create products that offered a gentle alternative to medicated creams and products that were dehydrating for her young children’s skin. Utilizing the same principles she valued while working, her ability to build world class teams and the desire to provide pure, natural and luxurious products for her children, Noodle & Boo was born. With an unwavering standard of excellence, Noodle & Boo’s mission is to offer the very best products for children and their parents, and in turn support Christine’s strong commitment to charitable giving.