6.25 Nitin & Nirmalya: Business Wars, Data Paradoxes, and the HiPPO Effect

How can data make or break a company? Is all data useful? And can data be “too much of a good thing”?In this episode of Books and Beyond, Tara speaks to Nitin Seth, CEO at Incedo and the author of Mastering the Data Paradox and Nirmalya Kumar, a Professor and former Strategy Head for the Tata Group, who has written Clash: Amazon vs. Walmart. They discuss how data on its own is nothing unless you know how to use it and the pros and cons of data-driven decision-making. They share insights on the ongoing competition between Amazon and Walmart in the retail industry, emphasising the need to set goals and understand diverse perspectives and industry trends before making decisions. In this exclusive series in partnership with Penguin Random House India, we shine a spotlight on two industry experts who are changing the conversation around business, data and AI. Tune in to hear their personal experiences in entrepreneurship, find out who inspired them and their process of writing books. Applications for The Bound Publishing Course 2026 are now open.The Bound Publishing Course is a 3-month intensive course on book, magazine, and digital publishing. Through live sessions, workshops, and industry-facing projects, participants gain practical publishing skills and exposure to careers across the industry.Cohort size: 50 seatsFirst round of acceptances: 15th June 2026Applications are reviewed on a rolling bas‘Books and Beyond with Bound’ is the podcast where Tara Khandelwal and Michelle D’costa uncover how their books reflect the realities of our lives and society today. Find out what drives India’s finest authors: from personal experiences to jugaad research methods, insecurities to publishing journeys. Created by Bound, a storytelling company that helps you grow through stories. Follow us @boundindia on all social media platforms.