6-5-26 *INTERVIEW* Sean Luxton, General Manager of MyOutdoorTV on How Viewing Habits are Changing

In a world where streaming services are constantly evolving, one thing is clear: the way we consume TV is changing. This episode delves into the challenges of the streaming industry, where viewers are no longer satisfied with a one-size-fits-all approach. With the rise of niche markets and personalized content, smaller streaming channels are struggling to compete with the big players. Ross discusses the current state of the streaming industry with Sean Luxton, general manager of MyOutdoorTV. They touch on the importance of adapting to changing viewer behavior, where consumers are now assembling their own streaming stacks and seeking more control over their content. This shift has led to a new dynamic, where viewers are willing to pay for premium, ad-free services, but also expect a more curated experience. Sean shares his insights on how MyOutdoorTV is navigating this landscape by offering lean-back live TV channels, which provide a more traditional viewing experience. He also emphasizes the importance of innovation and learning in the industry, highlighting the value of attending events like the Stream TV Show, where smaller operators can learn from each other's experiences. If you're interested in learning more about the future of streaming and how smaller channels are adapting to the changing market, tune in to this episode to hear Sean's expert insights and gain a deeper understanding of the industry's evolution.See omnystudio.com/listener for privacy information.