6 Beliefs Keeping You Stuck Under €10K/Month

Just because your audience doesn't know how to hire you doesn't make you ethical.In this episode, Sanne & Lucas break down 6 unpopular opinions about what's actually keeping coaches stuck under €10K/month.Trigger warning: this episode challenges some beliefs that sound intelligent, ethical, and heart-centered — but are quietly killing your business.Sanne & Lucas break down six patterns they've seen across a thousand coaching students: beliefs that feel like good values but function as hiding places.You'll hear why "I don't want to be too salesy" often means you're not telling people what you actually do, why "I don't want too many clients" is usually about control (not premium positioning), why "I only want aligned clients" often just means you're avoiding uncomfortable questions, why "I don't want to chase people" is really just avoiding follow-up, why undercharging to "make it accessible" doesn't get you more clients, and why being fully booked might mean your business isn't actually working.If you get triggered listening to this, that's the point — figure out why, because it might be the exact thing keeping you stuck.What we cover:Why avoiding "salesy" language often means you're hiding your offerThe real reason coaches avoid taking on more clients (it's not premium positioning)What "misaligned" actually means most of the timeFollowing up vs. chasing: the real differenceWhy undercharging doesn't get you more clientsWhy a fully booked calendar can be a warning sign, not a win👉 If this hit home, hit subscribe — we challenge the beliefs holding coaches back every episode.👉 Get the Millionaire Multiplier Method FREE Training here: https://go.themillionairecoaches.com/the-millionaire-multiplier-method📅 Book a Scale Plan Session: https://www.themillionairecoaches.com🤖 The Avatar Diagnosis™ GPT — custom AI for coaches: https://go.themillionairecoaches.com/avatargptThis content is for educational purposes only and reflects the personal experience and opinions of Sanne Kristiansen and Lucas Sköld. Individual results in any coaching business vary and are not guaranteed. This is not financial or legal advice.