6. BUILDING A RELATIONSHIP BASED REAL ESTATE BUSINESS

Send us Fan MailLead generation doesn’t fail because people aren’t working hard enough. It fails because they’re trying to use strategies that don’t fit who they are.In this episode, Amanda Freeman and Leni Lopez unpack what relationship-based lead generation actually looks like in practice, the good, the uncomfortable, and the long game most people underestimate.We talk about repeated behaviors, social media as a trust-building tool, community involvement, referrals, and why desperation quietly kills connection. This episode is for agents who want to build a business that lasts without burning out or becoming someone they don’t recognize.If you’ve ever felt like traditional lead gen wasn’t built for you, this episode explains why, and what to do instead. Stay Connected to the PodcastFollow us on Instagram: @realtycheckpodcastHave a topic idea or story to share? Reach out!Subscribe on Apple, Spotify, or wherever you listen, so you never miss an episodeConnect with Leni Lopez (Your Lender Bestie)Instagram: @leniyourloanofficerReady to talk lending or get preapproved? Email her team: [email protected]: LopezNguyen.comMortgage Loan OfficerNMLS 1366630/225910Hawkins Home Loans, Inc.Connect with Amanda (Your Realtor Bestie)Instagram: @exploresaclivingEmail: [email protected]: Exploresacliving.com Curious about buying or selling in Sacramento County or beyond? Schedule a no pressure call: calendly.com/amandafreemanrealtorAmanda Freeman | eXp | DRE 02150573