6. 💥ChatGPT passe à l’action : ce que vous devez savoir sur les nouveaux agents IA

from DigitalMarketing4Pros - Votre veille digitale (IA, SEO, GEO, Paid, Social Media, Growth Marketing, ...) · host Kévin Brun & Vincent Brossas

Même en été, la veille continue ! Et cette semaine, on vous parle d’une nouveauté passée (presque) inaperçue… mais qui pourrait bien transformer vos stratégies digitales : l’arrivée des agents personnalisés dans ChatGPT.Qu’est-ce que c’est ? En quoi est-ce différent d’un GPT classique ? Et surtout, comment les pros du marketing peuvent-ils les utiliser concrètement pour automatiser, personnaliser et optimiser leurs actions ? Réponses dans cet épisode.Vous découvrirez aussi :– Une évolution prometteuse côté SEO : ChatGPT commence à renvoyer du trafic vers les sites web– Le débat qui agite le monde des Ads : faut-il abandonner le Phrase Match au profit du Broad Match ?– Comment Messenger devient un canal d’acquisition à part entière pour l’e-commerce– Ce que LinkedIn prépare avec Accelerate, sa nouvelle interface publicitaire boostée à l’IA– Et pourquoi les blocs IA dans Google sont de moins en moins visibles dans les résultats💡 Un épisode riche pour prendre du recul, tester de nouvelles approches, et ajuster vos stratégies avant la rentrée.Pour ne plus rater aucune actu digitale stratégique, abonnez-vous à notre newsletter LEPTIDIGITAL : un condensé d’insights exclusifs envoyé chaque jeudi à 13h. Abonnez-vous ici : https://www.leptidigital.fr/inscription-newsletter-digital/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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