#6 Consent Mode V2 - DMA - bądź gotów na 06.03.2024

from Waty i Kofeina dla Biznesu | Twój marketing · host Krystian Kiermasz

Już 06.03.2024 wchodzą przepisy DMA. Między innymi Consent Mode v2 wprowadza dwie odrębne zgody:ad_user_data – zgodę na udostępnienie Google danych użytkownika w celach reklamowych,ad_personalization – zgodę na wykorzystywanie danych użytkownika do personalizacji reklam, np. pod postacią remarketingu.Ciasteczka i zbieranie danych w GA4 czy do remarketingu to dość istotna kwestia, dlatego warto abyś już teraz sprawdził czy jesteś gotowy na nowe wyzwanie.Dodatkowo zainteresuj się DMA jeżeli np. masz na swojej stronie komentarze. Warto wiedzieć co w przepisach piszczy;)

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This episode was published on February 8, 2024.

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