6. Digica - Putting data science at the heart of solutions from finding meth-labs to detecting rust and more

In this episode we’re joined by Jim Carroll, founder of Digica, to explore the practical realities of deploying AI in business. Jim shares how Digica stands apart with a data science-first approach, building AI solutions from scratch and integrating them into real-world software. He explains the challenges of handling messy legacy data, the emerging role of synthetic data, and how Digica has applied AI to projects ranging from detecting rust in industrial settings to identifying meth labs with computer vision. Jim also discusses the shift from experimentation to scalable solutions, and how Digica helps clients turn AI concepts into business value. We dive into the importance of educating customers, setting realistic KPIs, and aligning technical metrics with commercial outcomes. Whether it’s reducing warehouse labor or improving predictive maintenance, Jim highlights how practical AI can drive efficiency, without the hype.AI is our Business.UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co