#6 - Elisabeth Vanhoutte (UAntwerpen): ‘Op mijn eerste dag vroeg ik naar de merkwaarden, en ik werd bijna naar huis gestuurd’

from CMO voices · host UBA & Trustmedia

Empathie is de kern van marketing, zegt Elisabeth Vanhoutte, CMO van de Universiteit Antwerpen. ‘Als marketeer ben je niet de referentie. Het is wel cruciaal dat je kunt doorvoelen wie de eindklant en wie de interne ambassadeur is, dat je begrijpt waar het wringt en waar je relevantie kan toevoegen.’ Op zoek naar meer? CMO voices heeft ook een Franstalige podcastreeks. Luister hier naar de afleveringen met Aude Mayence (Delhaize), José Fernandez (D’Ieteren),  Aurélie Denayer (Proximus), Camille Audet (AXA) en Valérie Morfitis (Unilever). Volg ons ook ... op het dossier CMO voices op tijd.be via Apple Podcast en Spotify Credits: Host: Danny Devriendt Een initiatief van UBA & Trustmedia See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Feb 26, 2025

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#6 - Elisabeth Vanhoutte (UAntwerpen): ‘Op mijn eerste dag vroeg ik naar de merkwaarden, en ik werd bijna naar huis gestuurd’

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