6 étapes pour construire des Personas qui servent | Candice Aime | La GrowthMachine [REDIFF]

Définir ses personas ce n’est pas toujours une partie de plaisir : ça prend du temps, ce n’est pas toujours évident d’entrer en contact avec les utilisateurs mais surtout, une fois que l’étude est faite, on ne sait pas toujours comment l’utiliser concrètement. Pourtant c'est un passage obligé pour construire un positionnement solide sur le marché et réussir à atteindre son audience cible. Candice Aime, Marketing Lead chez LaGrowthMachine nous fait une masterclass pour que le travail des personas ne prenne plus jamais la poussière. Au programme : 👉Un rapide rappel de ce que sont un Persona et un ICP👉La méthode pour interviewer plus de 50 clients et prospects en moins de 3 semaines 👉Des exemples d’usages concret de son étude de Persona👉Des conseils et bonnes pratiques pour mener cette étude d'une main de maîtreBonne écoute ! RESSOURCES 🛠️Retrouvez Candice sur Linkedin Le template pour vous accompagner dans la construction de vos personasOutil Sales Navigator utilisé pour chercher les profils sur LinkedinOutil d'automatisation LaGrowthMachine CONTACTEZ-MOI👋 Écris-moi sur Linkedin : vos retours me mettent en joie ! Abonne-toi au compte Linkedin Product Marketing Stories pour être au courant de la sortie des nouveaux épisodes.SOUTENEZ LE PODCAST GRATUITEMENT🙏 Abonne-toi 🔔 Laisse un avis et des ⭐ sur Spotify et Apple podcast (ici). Mentionne le podcast sur Linkedin et partage-le à toutes les personnes qui souhaitent progresser en Product Marketing ! Vous aimerez cette émission, si vous aimez : Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product SquadIci on parle de : Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • marketing automation • marketing digital • growth marketing • persona • réseaux sociaux • stratégie • IA • freelance • audience • chatgpt • email marketing • saas tech B2B • B2C • use-cases • positioning • best practice • product management • product design • women leadership • pricing • founding PMM • competitive intelligence • concurrence • insights • buyer persona • user journey • funnel marketing • marketing mixHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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