6 - From Churn to 95% Retention: The New Agency Growth Playbook episode artwork

EPISODE · Sep 11, 2025 · 1H 7M

6 - From Churn to 95% Retention: The New Agency Growth Playbook

from Experience-Focused Leaders

Your host, Alex Shevelenko, sits down with Luke Tobin — serial entrepreneur and investor — to explore how to scale companies with staying power in industries where client loyalty is hard to win. Luke built Digital Ethos into the UK’s fastest-growing marketing agency before its acquisition by Cadastra, where he went on to co-lead EMEA operations with 900 employees and a $50M portfolio serving global brands like Samsung, Unilever, and the NHS.Today, as founder of Tobin Capital, Luke partners with high-potential businesses — with a portfolio that includes category-defining companies like SpaceX and RELAYTO — helping leaders accelerate growth without losing sight of culture and client relationships.In this conversation, Luke shares his perspective on building trust with clients, scaling teams through acquisitions, and what it takes to back the companies shaping tomorrow’s markets.To learn more about Luke’s work, click HERE. Think you’d be a great guest on the show? Apply HERE. To learn more about RELAYTO, visit relayto.com.

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6 - From Churn to 95% Retention: The New Agency Growth Playbook

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