6. From Snapchat To Instagram: How Hannah Smith of Property Geeks Built Her Real Estate Business On Social

Social media has completely changed the game for real estate agents, and today's guest is proof that you don't need a massive budget to build a thriving business. In this episode of The Real Estate Edit Podcast, I'm joined by Hannah Smith, a powerhouse real estate agent from the Twin Cities and co-leader of The Property Geeks team. Hannah shares how she built her business entirely through social media, starting with Snapchat and evolving into a strong brand on Instagram. We dive into: How Hannah went from new agent to top producer using social media alone Why showing up consistently—even when it's cringey—is the secret to success How to get over the fear of posting and create content that actually attracts clients The biggest mistakes real estate agents make with social media and how to avoid them The power of industry connections and why having other agents follow you is a good thing Whether you're new to social media or looking to level up your real estate marketing, this episode will help you create a content strategy that feels authentic and actually works. Get your free ticket to the Women in Real Estate Summit at thewomeninrealestatesummit.com. What You'll Learn in This Episode The exact strategy Hannah used to grow her brand and business online Why engagement matters more than follower count for real estate agents How to turn Instagram connections into actual leads and clients Why posting "cringey" content is actually a good thing How reels skyrocketed Hannah's Instagram growth and helped her attract referrals Why the "competition mindset" with other agents is holding you back Links & Resources Mentioned in This Episode Follow Hannah Smith on Instagram → @hannah_thepropertygeek Learn More About The Property Geeks → https://www.thepropertygeeks.com/  Grab Your Ticket for the Women in Real Estate Summit → thewomeninrealestatesummit.com Join The Real Estate Edit Membership → https://therealestateedit.co/membership Follow Tara on Instagram @therealestateedit @tara.krach Episode Highlights How Hannah Built Her Business Using Only Social Media Hannah shares how she started with zero budget and no paid ads and built a thriving business through organic content. Getting Over the Fear of Posting Hannah and Tara talk about the importance of showing up authentically, even when it feels uncomfortable. Why Follower Count Doesn't Matter Hannah explains why engagement rate is more important than vanity metrics and how even a small, engaged audience can drive big results. The Power of Networking with Other Agents Referrals are everything, and Hannah shares how having realtors follow you can actually boost your business. How to Create Reels That Get Seen Hannah talks about the strategies she used to grow her Instagram by tens of thousands of followers—and why short-form video is the future. Quick Tips from This Episode Consistency is key. Post regularly, even if it's not perfect. Engagement matters more than follower count. Focus on connection, not numbers. Don't overthink it. Your content doesn't have to be curated to be effective. If you're worried about what to post, start by sharing your daily real estate life. Build relationships with other agents. They can be a huge source of referrals. Connect with Tara Instagram: @therealestateedit | @tara.krach Website: https://therealestateedit.co/ Email: [email protected]