6. Gee Ranasinha: Breaking Down the BS in Marketing

Love the show? Send us a message to get featured in one of our future episodes.Gee Ranasinha has over twenty years of experience in international marketing, sales, communications, and business development. Prior to founding KEXINO, Gee was Worldwide Director of Marketing for a software company for seven years that allowed him to meet many fascinating people, including Steve Jobs on two separate occasions.Today, he's the CEO of KEXINO, a marketing agency of nineteen people that spans eight countries. KEXINO works with startups and small businesses in North America, Europe and Asia to better understand and deploy next-generation marketing, sales and communications capabilities within – and across – their organizations.On today's episode, we cover:Gee's favorite brew (1:20)What inspired Gee to start an agency focused on startups & SMBs (2:12)The current state of marketing and go-to strategies (11:24)Why it's important for marketers to speak to customers (31:41)Final thoughts and takeaways (40:43)Follow GeeFollow Gee on LinkedInVisit KEXINO at www.kexino.comFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show