#6: Google vs. social media - where to invest with Daniela Furtado

Are you an interior designer struggling to decide between where to invest your marketing efforts and dollars? Aren’t we all? Should you invest into writing weekly blogs and buying Google ads or show up on Instagram? We can’t do it all especially if we’re running a small business with limited marketing funds. In this episode of the "Marketing for Designers" podcast, we dive into this topic with Daniela Furtado from Findable Digital Marketing. Daniela challenges us to start thinking about it by asking, "Where are my customers?" We’ll deep dive into customer-centric marketing strategies that can change the way interior designers approach their marketing. We’ll talk about mapping out customer journeys, breaking down the stages of awareness, consideration, and purchase. We’ll talk practical advice on how to create content and marketing tactics that align with each stage, ensuring you meet your clients exactly where they are. And lastly, Daniela will share her secret weapon for business and personal growth that has been instrumental in driving change and fostering improvement within her small business. Featured Guest: Daniela Furtado | Findable Digital MarketingHost: Masha Koyen | Content Vertical You'll learn: Where to start when it comes to marketing your interior design business The importance of customer-centric marketing in the interior design industry The three stages of awareness of your ideal customers How to map out your customer's journey and tailor your marketing strategies accordingly Types of content marketing pieces for every stage of awareness  Connect with Daniela: Daniela’s LinkedIn Findable Digital Marketing's Newsletter Listen Now | Subscribe Don't miss an episode – subscribe and leave us a review if you love it! Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers: Bite-size and actionable weekly advice for interior designers from Masha Masha’s Instagram Masha’s Website Book a call with Masha