#6: Gretchen Effgen X Christiane Zorn

Our visionaries this episode are Gretchen Effgen and Christiane Zorn. Gretchen Effgen is Global Director of Partnerships for Android Auto at Google. Formerly VP at Motional, an autonomous vehicle joint venture between Hyundai and Aptiv, which she helped the founders grow from Series A through to acquisition. Previously, as a Zipcar executive, she was responsible for some of the earliest collaborations between the then-emerging mobility-as-a-service industry and established OEMs, including those with Ford, Honda, and Toyota. She has served on the Board of Directors of Coord, acquired by Sidewalk and folded into Google, and CivicSmart, a parking technology company. Gretchen is a three-time appointee to the World Economic Forum’s Global Future Councils and served on the Commission on the Future of Transportation at the appointment of Massachusetts Governor Charlie Baker. Christiane Zorn started out as an Associate / Consultant at our IAA MOBILITY Visionary Club Podcast Knowledge Partner: BCG. Since then she has made an impressive career through several high-profile positions at BMW before her switch to Audi in 2020. Since March 2023 she has been Vice President of Product and Portfolio Strategy - a position where she shapes the global future of not only Audi but the mobility sector as a whole. Together they discuss the issues, possibilities, and potentials of Software-Defined Vehicles. In this episode, our visionaries talk about questions from the following categories: • User Experience • Innovation • Monetization • Ecosystem • User Acceptance