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6. HBO's McMillion$: The PR Crises Behind the Hit DocuSeries, with Directors James Lee Hernandez & Brian Lazarte episode artwork

EPISODE · Mar 25, 2020 · 44 MIN

6. HBO's McMillion$: The PR Crises Behind the Hit DocuSeries, with Directors James Lee Hernandez & Brian Lazarte

from Lead Balloon - Marketing, Public Relations and Strategic Communications Stories · host Dusty Weis

Everybody remembers the McDonald's Monopoly sweepstakes. But until HBO's McMillion$ came out, most folks didn't realize that the reason it suddenly vanished in 2001 was because it was rigged from the start. In the hit series, directors James Lee Hernandez and Brian Lazarte tell the fantastic story with panache and aplomb of how McDonald's was scammed for $24 million. And in this episode of Lead Balloon, they examine the story through a PR and marketing lens, explaining how McDonald's and the FBI tried to save face in the midst of disastrous circumstances. And, PR agency owner John Boyanoski shares his tale from the day when the FBI visited his newspaper office to avert a McMillion$ PR disaster. Learn more about your ad choices. Visit megaphone.fm/adchoices

What this episode covers

Everybody remembers the McDonald's Monopoly sweepstakes. But until HBO's McMillion$ came out, most folks didn't realize that the reason it suddenly vanished in 2001 was because it was rigged from the start. In the hit series, directors James Lee Hernandez and Brian Lazarte tell the fantastic story with panache and aplomb of how McDonald's was scammed for $24 million. And in this episode of Lead Balloon, they examine the story through a PR and marketing lens, explaining how McDonald's and the FBI tried to save face in the midst of disastrous circumstances. And, PR agency owner John Boyanoski shares his tale from the day when the FBI visited his newspaper office to avert a McMillion$ PR disaster. Learn more about your ad choices. Visit megaphone.fm/adchoices

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6. HBO's McMillion$: The PR Crises Behind the Hit DocuSeries, with Directors James Lee Hernandez & Brian Lazarte

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How long is this episode of Lead Balloon - Marketing, Public Relations and Strategic Communications Stories?

This episode is 44 minutes long.

When was this Lead Balloon - Marketing, Public Relations and Strategic Communications Stories episode published?

This episode was published on March 25, 2020.

What is this episode about?

Everybody remembers the McDonald's Monopoly sweepstakes. But until HBO's McMillion$ came out, most folks didn't realize that the reason it suddenly vanished in 2001 was because it was rigged from the start. In the hit series, directors James Lee...

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