#6 - HelloFresh: Building and scaling a Product Analytics culture

Florian Bonnet is a former Director of Product at HelloFresh. He later held product leadership roles in scale-ups such as Typeform and Fintechture. He is currently VP of Product Management at Veriff, the Estonian unicorn.We cover :🔥 #1 - How to define the metrics (North Star, KPI Tree…)🔥 #2 - How to manage product performance with data on a weekly basis🔥 #3 - How to implement the right collaboration between Product & Data🔥 His 2 main challenges and his views on GenAI for Product Analytics📚 RESOURCES- Florian’s LinkedIn profile- His book The Power of Analytics- Matt Watkinson's book The Grid🎬 CHAPTERS00:00 What is HelloFresh?01:32 Florian’s journey from Data Analyst to Director of Product03:16 The context at HelloFresh when he became Director of Product05:49 #1 - How to define the metrics (North Star, KPI Tree…)08:30 #2 - How to manage product performance with data on a weekly basis12:17 #3 - How to implement the right collaboration between Product & Data15:38 His main challenges18:53 The tech stack he recommends21:04 The impact of GenAI on Product Analytics25:48 Florian’s favorite resources28:14 His best advice🤩 OTHER EPISODES YOU SHOULD LOVE#5 - N26: Building and scaling the Data team for Marketing #4 - Ex-VP of Product at Looker, he launched Omni, the challenger in Business Intelligence #2 - Deezer : How I restructured the Business Analytics team and made it more Business-Focused🎙 SUPPORT THE PODCAST FOR FREE1/ Subscribe 🔔2/ Leave a 5 stars review on Apple Podcasts here 🥰 Hosted on Acast. See acast.com/privacy for more information.