6. Holly Allen, Founding AE at FullEnrich - Cold Calling, Contact Data, How To Get 50,000 Followers on LinkedIn

Six months before this conversation, Holly Allen was ready to quit sales entirely. Today, she's the Founding Account Executive for UK&I at FullEnrich, a platform that helps sales, RevOps, and marketing teams enrich emails and mobile numbers through waterfall enrichment across 15+ data sources, and she's closing the biggest deals of her career. In this episode, Tristan and Holly get into what actually turned things around: the mindset shifts, the self-belief, and the unglamorous, practical stuff that moved the needle. They talk cold calling, growing a LinkedIn following and turning it into pipeline, why your data provider might be quietly killing your connect rates, and how Holly went from struggling to build pipeline to consistently hitting call-to-connect rates most sales teams only dream about. If you're in sales and wondering how to build a personal brand that actually helps you hit target, this one's for you.