6. How to build an employer brand that attracts and retains a representative team with Desiree Booker

In this week's episode, I interview Desiree about how a company’s brand and DEI (Diversity Equity, and Inclusion) must be considered and developed to create a positive employee experience. Company culture has shifted away from “you’re lucky to have this job,” and instead given a lot more control to the employee. Desiree and I go over what companies need to think about to attract ideal talent and then retain them. We go over: The importance of investing in the candidate and employee experience How creating a good company culture can directly impact your employee's ability to deliver their best work and be their best selves How to balance social proof without doing it in a performative way Is it important to think about all different levels of employees (full-time, part-time, contractors, etc.)? Get the episode transcript Get the Inclusion & Marketing newsletter