6. Identifying your customer

In this episode I chat with Natalie Lynch, Digital Producer and Founder of Cinch Media. It’s so important to understand your target market and we look at both understanding and crafting strategy to reach both your product/film’s target audience and also your own customer - ie. Who is going to give you work and opportunities?We talk a lot about content in the episode and it directly relates to the prior episode with Carmel so if you haven’t listened chronologically - go back and listen to episode 5 first. Legally BlondeCinch MediaA Company of One Screen VixensNatalie Lynch: LinkedIn https://www.instagram.com/nat_cinch_mediaTo learn more visit the website: https://thesavvycreative.com.au/Follow us at: https://www.instagram.com/the_savvycreative/Watch this chat: https://www.youtube.com/@MaidenMediaOfficialProduced by Sam Blacker: https://thepodcastbutler.com/Recorded with: Pivotal Conversations Music by Gen Patrick: https://www.instagram.com/genpatrick.wav/ Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Jun 8, 2026

What this episode covers

In this episode I chat with Natalie Lynch, Digital Producer and Founder of Cinch Media. It’s so important to understand your target market and we look at both understanding and crafting strategy to reach both your product/film’s target audience and also your own customer - ie. Who is going to give you work and opportunities?We talk a lot about content in the episode and it directly relates to the prior episode with Carmel so if you haven’t listened chronologically - go back and listen to episode 5 first. Legally BlondeCinch MediaA Company of One Screen VixensNatalie Lynch: LinkedIn https://www.instagram.com/nat_cinch_mediaTo learn more visit the website: https://thesavvycreative.com.au/Follow us at: https://www.instagram.com/the_savvycreative/Watch this chat: https://www.youtube.com/@MaidenMediaOfficialProduced by Sam Blacker: https://thepodcastbutler.com/Recorded with: Pivotal Conversations Music by Gen Patrick: https://www.instagram.com/genpatrick.wav/ Hosted on Acast. See acast.com/privacy for more information.

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