6. "I'm less curious when I'm sober"

Dry January or Dry 2020? With the Non-Alcoholic trend sweeping through, there are more and more people opting for an alternative to the social pastime. But what does "being sober" even mean? Listen in as the squad talks about companies that are showing up in the space and what they will need to do to win as a brand, the pressures that come with claiming to be sober and the new generation of non-drinkers. Just in time to wrap up your month of resolutions.Host: Joelle CosmasGuests: Rick Desai and Ryan Sievert\\ Ad \\Get prepared with Factor. Their fresh, chef-made meals take the time and guesswork out of eating healthy. Whether you're on the go or simply looking to add more nutrition to your lifestyle, Factor is here to introduce you to ingredients with integrity. Check out the menu and subscribe at Factor75.com