#6: Loyalty-Marketing Insights mit Urs Alig von The Body ...

What this episode covers

In dieser Episode des Loyalty Talk spreche ich mit Urs Alig. Urs ist Head of E-Commerce & CRM bei The Body Shop und verantwortlich für das Kundenbindungsprogramm "Love Your Body Club". Im Loyalty Talk erklärt Urs, was der Love Your Body Club den Kunden und dem Unternehmen für Vorteile bringt und warum The Body Shop ein eigenes Programm betreibt, obwohl sie als Mitglied des Coop Konzerns auch Partner der Supercard sind. Zudem sprechen Urs und ich über Erfolgsfaktoren, Herausforderungen und Trends im Loyalty-Marketing. Weiterführende Links: Love Your Body Club: www.thebodyshop.ch/de/love-your-body-club/ Sephora Beauty Insider: www.sephora.com/profile/BeautyInsider Douglas Beauty Card: www.douglas.de/card My Rituals: www.rituals.com/en-gb/my-rituals.html Urs Alig auf LinkedIn: www.linkedin.com/in/urs-alig Der Host Michael Bietenhader auf LinkedIn: www.linkedin.com/in/michaelbietenhader Alle Folgen des Loyalty Talk: www.loyaltytalk.ch Mehr zur MilesAhead AG: www.milesahead.ch

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Frequently Asked Questions

How long is this episode of Loyalty Talk?

This episode is 50 minutes long.

When was this Loyalty Talk episode published?

This episode was published on October 25, 2020.

What is this episode about?

In dieser Episode des Loyalty Talk spreche ich mit Urs Alig. Urs ist Head of E-Commerce & CRM bei The Body Shop und verantwortlich für das Kundenbindungsprogramm "Love Your Body Club". Im Loyalty Talk erklärt Urs, was der Love Your Body Club den...

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