6 minutes with Rory Sutherland on the power of context in advertising

There is too much brilliance inside of Rory Sutherland to stick to 6 minutes, so this episode is a little longer than usual, but listening to Rory talk is always worth every minute of your time as I am sure you will agree. Rory Sutherland is Vice-Chair of Ogilvy, founder of the Ogilvy behavioral science practice, a TED talk star, an author, and an advertising industry legend. In this episode, Mike Nicholson, founder of Six Sells, asked Rory the question "What Behavioural Science can teach us about the power of context in advertising?" 🎧 - Listen now to hear what Rory had to say.