6 Mistakes to Avoid in Your Marketing This Year

Christian Jones (TPM Vice President), Ben Greutman (Director of Innovation), and Troy Lakey (TPM COO) coming at you with the six most notorious mistakes they've seen tax pros make with their marketing (and how to avoid making them).   See, not utilizing the tools that are already at your fingertips to reach prospective clients or retain existing ones is ensuring that your business stalls out, crashes, and burns.   Failing to make the most of email marketing and texting tools, failing to ask for reviews, failing to follow up on good leads — these all spell disaster for growth in the tax and accounting services industry (as does nitpicking over minute details on a website and delaying putting it out on the web as soon as possible).   If you want to see new leads and real growth you've got to make sure you're taking advantage of the marketing tools that foster connection with prospective clients and get your business true online visibility.