6. Pick a Winning Jury: Make the Emotional Connection | Harry and Claire Plotkin

Few people have more experience with jury selection than Harry and Claire Plotkin. Over the past 20 years, their expertise in picking the right jury has helped attorneys recover over $2 Billion in over 800 trials. The California-based husband and wife team turn to values, beliefs, and expectations to help craft the ideal jury. They help attorneys focus on the most important aspect - creating a bond with each juror. We discuss why jurors make value-based decisions - and what to do about it. And the best open-ended questions to ask a potential juror, the right way to uncover their true feelings, and what to avoid. We cover jury selection myths and what chess has to do with jury selection.