6 Pivots to $5M ARR | Finding Product-Market Fit | Building Global Teams | AI in sales: The Warmly Story - with Maximus Greenwald, Warmly.ai

In this episode, Maximus Greenwald, founder of Warmly.ai, shares insights on building a successful B2B SaaS company. With over $5M ARR and 60 employees globally, Max discusses how they pivoted six times before finding product-market fit, why learning is the only metric that always needs to go up, and how they're building an AI-powered sales enablement platform. What You'll Learn: Finding Product-Market Fit: Why six pivots were necessary The importance of continuous learning How to know when to persist vs pivot Building Remote Teams: Managing 60 people across multiple countries The 10-15% remote work efficiency trade-off Building culture across time zones Sales & Marketing Evolution: From founder-led to team sales Why marketing should own top of funnel The future of AI in sales Co-founder Dynamics: Managing roles and responsibilities The power of cross-functional leadership Building trust between co-founders Growth & Scale: The path to $5M ARR Building in San Francisco Preparing for Series B ALL ABOUT UNICORN BAKERY: https://zez.am/unicornbakery  Where to find Max: LinkedIn: https://www.linkedin.com/in/max-greenwald/  Website: https://www.warmly.ai/  More about Guest-Host Mike Mahlkow: LinkedIn: https://www.linkedin.com/in/mikemahlkow  Website: https://www.mikemahlkow.com/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/  Chapters:  (00:00:00) What you need to know about Max & Warmly.ai (00:05:04) The rough early days at Warmly (00:10:43) How close was Max to quitting? (00:14:58) What was the actual pivot at Warmly? (00:24:23) How does Sales evolve over time? (00:34:02) How does the speed change while scaling? (00:45:50) How does Max divide and conquer the world of his co-founders?