6 Quick Questions with Hillary Peterson, Founder of True Botanicals (part 2)

Today on the show we’re learning from Hillary Peterson, the founder of True Botanicals. True Botanicals is a natural biocompatible skincare brand on a mission to deliver luxurious, clean products that are clinically proven to work at the highest standards while also using the most innovative sustainable practices. Hillary started this business after going through Thyroid cancer and needing to change what she put into and onto her skin, in the episode we talk through her journey since 2014, what it means to be a sustainable and clean brand, the difference between what it means to have independent clinical studies vs within our own lab and what the cost is to to do them and why she’s always prioritised brand building and storytelling over paid acquisition. LINKS WE MENTION: True Botanicals' Instagram If you have something you want me to cover, reach out on Twitter or Instagram. Female Startup Club's YouTube Female Startup Club's Instagram Doone's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTube Female Startup Club’s Private Facebook Group Say hello to Doone: [email protected] 📱 Join 160K smart chicks in the Female Startup Club universe: → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.