6 - Rebuilding a gelato brand from the ashes - with James Boettcher

In this episode, James Boettcher, owner and Chief Idea Officer of FIASCO Gelato tells the story of how at age 25 and with $1,800 to his name, he purchased a very small FIASCO Gelato scoop shop. Ten years later, FIASCO Gelato is a Profit 500 company, one of Canada's fastest growing manufacturer and a beloved brand with loyal customers. Did I mention the two fires they had to deal with and rebuild from? This is both an inspirational and informative episode.