#6 - Retail Media Unpacked - Circana Unpacked

What this episode covers

How can companies achieve real measurement, meaningful household growth, and true accountability in a fragmented, fast-moving marketplace? That’s one of the biggest questions and pressing challenges facing brands and retailers today. In this episode, Cara Pratt, President, Global Retail and Media, at Circana, is joined by DeeDee McCoy, Director of Omnichannel Marketing at Chomps, and David Parisi, SVP of Client Partnerships at Ibotta, to unpack the real barriers holding brands back from peak performance and what’s needed in the culture of measurement going forward.

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Frequently Asked Questions

How long is this episode of Circana Unpacked?

This episode is 26 minutes long.

When was this Circana Unpacked episode published?

This episode was published on June 10, 2026.

What is this episode about?

How can companies achieve real measurement, meaningful household growth, and true accountability in a fragmented, fast-moving marketplace? That’s one of the biggest questions and pressing challenges facing brands and retailers today. In this...

Can I download this Circana Unpacked episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.