#6 - Saief Tissaoui - TikTok Shop, Halo Effects and the hidden Power of Discovery Commerce

from Moritz Schröder Podcast · host Moritz Schröder

In this conversation, Moritz Schröder and Saief (linkedin.com/in/saief-tissaoui/), founder of TikTok Shop agency Volyat.com, discuss the intricacies of TikTok Shop and social commerce, exploring its mechanics, user demographics, and the evolution of consumer trust. They delve into the impact of GMV Max on advertising strategies, the importance of content creation, and the comparison between TikTok Shop and Amazon. Saief shares insights on navigating TikTok Shop, the role of AI in content creation, and how brands can choose the right agency for their needs. Find more about me here: ⁠moritzschroder.com⁠

Episode metadata supplied by the publisher feed · Published Oct 10, 2025

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#6 - Saief Tissaoui - TikTok Shop, Halo Effects and the hidden Power of Discovery Commerce

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