#6: Scaling Effective Marketing Strategies Using AI | Cristina Hellmund | Chief of Staff & Head of Corporate Strategy, Uber Eats (Latin America)

Hello Everybody and Welcome to Growth Caffeine by Pixis. On this podcast, we simplify the role of Artificial Intelligence in Marketing and interview guests that share tangible takeaways of how to implement AI successfully. To do this, we speak to some of the world's foremost marketing experts. On today's episode, we were lucky to be joined by Cristina Hellmund, who is the Chief of Staff and Head of Corporate Strategy at Uber Eats Latin America In our conversation, Cristina takes us through how create a comprehensive marketing strategy for your business and how to scale that strategy with AI. Cristina started by walking us through how to select the marketing channels to run campaigns on based on previous campaign performance Then she shares her secrets to optimizing your target audiences to ensure you're reaching the right people with your ad sets Finally, she talk to us about the importance of a personalized customer experiences for conversions and shared simple steps of how to implement personalization in your campaigns If you're at all curious about how to create the perfect marketing strategy for your business, and how to scale that strategy through AI, this podcast is perfect for you. ____ Make sure to subscribe to stay updated when we release new episodes! Pixis is a AI-led marketing cloud headquartered in San Francisco. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here