6. Seasonal Savvy: Surviving the off-season

Unlock the secrets to a year-round booming business with Desiree Kelly, our chapter president at NACE, as she slices into the world of innovative income strategies for event professionals. Together, we whip up a conversation that's as rich as the frosting on her signature cakes, sharing the recipe for her birthday cake subscription service that has transformed the way we think about generating consistent revenue. Imagine musicians serenading subscribers with monthly performances or caterers dishing out delectable corporate lunches. It's all about stirring up the perfect mix of creativity and passion to keep your services in high demand, no matter the season.With Desiree's expertise, we peel back the layers on affiliate marketing, revealing how a smart use of ClickFunnels and a sprinkle of social media know-how can sweeten your earnings. We discuss the importance of cultivating fruitful partnerships during quieter months, just like the collaborative success found in Des's cake subscriptions. Moreover, we serve up practical insights on financial management with tools like QuickBooks, highlight the need for a rockstar team, and offer a taste of how side hustles can keep your staff's skills sharp and your business thriving. Prepare to feast on a banquet of actionable advice that will leave you hungry for success all year round.