6: Series 1 Episode 6 – Peter van Aartrijk believes talent needs to see the innovation happening in the industry – “We’re on the leading edge with everyone else.”​

Peter Aartrijk, CEO of Aartrijk, shares his strategies for attracting new talent. Having enjoyed a fulfilling career in insurance for over four decades, Peter knows the industry has plenty to offer. He’s excited to see how Gen Z will reshape the sector and advocates for businesses to adopt values that resonate with the priorities of today’s young talent. To tackle misconceptions insurance is boring, Peter urges his fellow professionals to talk more about the dynamic, innovative aspects of their careers – from InsurTech to drones and beyond.​