EPISODE · Sep 16, 2021 · 35 MIN
6 Steps to Creating Content Copy that Converts
from The Wellness Business Show · host Kirsty Kianifard
As an entrepreneur you have to wear many hats, but did you ever imagine the most crucial one might be that of a gripping storyteller capturing the attention of potential clients with your words alone? Sounds hard, doesn't it? Well luckily for you, it really doesn't have to be. In fact it can be a totally intuitive and even cathartic process. There are six steps to my method. And with each one, you will get closer to perfecting the one story you need to tell the world. Your own. In this episode of The Wellness Entrepreneur Podcast, I break down the intimidating world of writing copy for your business into simple actionable steps, which you can apply to your marketing content immediately. Here's a sneak peak of what I cover: - Why written copy connects with your audience at a deeper level - How conversions should *actually* be measured - What I call "Goddess Marketing" and how it can help you write better copy - Why it's not a bad thing to repel some clients with the words you use - How you can find your voice without staring at a blank Google doc for hours At the end of the episode, I hand you my own formula for every piece of copy I write for my business. You see it in use in my emails, my website, my instagram reels, and this podcast. Listen to the episode and let me know if you will be using these steps to create content for your business from today. Find the SHOW NOTES here. __________________________________________ JOIN THE COLLECTIVE HERE - https://www.kirstykianifard.com/collective _____________________________________________________ IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE: - The single most important thing you need to grow your business (and it's not strategy) - https://podcasts.apple.com/gb/podcast/the-single-most-important-thing-you-need-to-grow-your/id1455716065?i=1000534795507 - How To Build Your Brand Story with Ife Thomas - https://podcasts.apple.com/gb/podcast/how-to-build-your-brand-story-with-ife-thomas/id1455716065?i=1000532459906 __________________________ Say hi to Kirsty Kianifard on social: Clubhouse: https://www.joinclubhouse.com/@kirstykianifard Facebook: https://www.facebook.com/kirstykianifard/ YouTube: https://www.youtube.com/user/KirstyKianifard Instagram: http://instagram.com/kirstykianifard
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6 Steps to Creating Content Copy that Converts
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