6 Steps To Fix Your Meta Ad Performance, with Cody Wittick

from Tactical & Practical · host Nate Lagos

Cody Wittick makes his Tactical & Practical debut by outlining the 6 steps he takes when Meta performance drops, rather than panic pulling levers. His full breakdown can be found in this tweet: https://x.com/Cody_Wittick/status/2059355220358955458?s=20 This episode is brought to you by Intelligems.io, which is my favorite tool to use to increase meta performance. Test headlines, copy, images, offers, prices, and everything else you can think of on your shopify store! If you're struggling to get meta to reach new people, you need to be using WasteNot.io | I've used it at two brands now and seen an immediate reduction in CAC that resulted from us getting better at excluding past customers. Click here to sign up today: https://www.wastenot.io/case-studies/large-dtc-watch-brand?ref=nathaniel

Episode metadata supplied by the publisher feed · Published Jul 16, 2026

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6 Steps To Fix Your Meta Ad Performance, with Cody Wittick

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This episode was published on July 16, 2026.

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Cody Wittick makes his Tactical & Practical debut by outlining the 6 steps he takes when Meta performance drops, rather than panic pulling levers. His full breakdown can be found in this tweet:...

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