6: The Art of Personalized B2B Marketing: Exploring ABM - feat. Pam Didner

One way to stay in front of your target buyers is through account-based marketing - aka ABM. But how and when is the right time to start ABM? To discuss the topic, Jennifer Mancusi is joined by ABM expert Pam Didner. They discuss:What are the benefits of ABM?How do companies get started implementing their ABM strategy?What are some common challenges of ABM?How do you measure the success of ABM?What are some tools and resources for ABM?What is your advice for business owners who are considering using ABM?Connect with Pam here: https://pamdidner.com Sign up for our ABM workshop with Jenn here: https://go.growgetter.io/growgetter-workshop-abm