History 6: The Future of Coffee?

Do you grind your beans fresh before brewing your coffee? If so, you are helping overturn a race-to–the-bottom with deep roots in colonial extraction that today is leaving millions of coffee farmers impoverished. Or, at least, that’s what many specialty coffee companies would like you to believe. The truth is a lot less rosy. In this final episode of A History of Coffee, Jonathan and James explore where the specialty coffee movement came from, whether it will succeed in arresting coffee’s race-to-the-bottom, and look into the future to understand what might be the future of coffee. A History of Coffee is a collaboration between James Harper of the Filter Stories - Coffee Documentaries podcast and Jonathan Morris, Professor of History and author of ‘Coffee: A Global History’. Visit Jonathan’s Instagram (https://link.filterstories.org/37eMS3F) and Twitter (https://link.filterstories.org/3jNr9ou) & James’ Filter Stories Instagram (https://link.filterstories.org/2Mlkk0O) and Twitter (https://link.filterstories.org/3baTsJk) Help other people find the show by leaving a review on... Apple Podcasts: http://apple.co/3jY42aJ Castbox: https://link.filterstories.org/38sXdcH Read Jonathan’s book, ‘Coffee: A Global History’ here: https://amzn.to/3dihAfU Listen to the bonus episode on the ‘A History of Coffee’ podcast channel: https://link.filterstories.org/2NArChO Music featured in this episode: La Traviata, Brindisi (Verdi) by MIT Symphony Orchestra: https://link.filterstories.org/3eGUsIf Infant Holy, Infant Lowly by Ann Alee: https://link.filterstories.org/2SKlaY6 Check out Standart, the award-winning coffee magazine. Get a free magazine and a free bag of coffee by clicking here. Use ProfilePrint to find the coffee your customers loved last year (without a week of cupping!). Use promo code "FILTER" to get 10% off your first year of a Mini Beluga subscription. Click here to discover ProfilePrint's many uses.  Support hundreds of thousands of coffee farmers with Fairtrade. Discover how here.  Office coffee = easy recurring revenue. WMF’s Elevation 10 and Peak 50 do the work for you. Learn more here.    What kind of racing car does the Gaggia Classic GT home espresso machine remind you of? Use discount code FS202610 to get 10% off.  Check out Standart, the award-winning coffee magazine. Get a free magazine and a free bag of coffee by clicking here. Use ProfilePrint to find the coffee your customers loved last year (without a week of cupping!). Use promo code "FILTER" to get 10% off your first year of a Mini Beluga subscription. Click here to discover ProfilePrint's many uses.  Support hundreds of thousands of coffee farmers with Fairtrade. Discover how here.  Office coffee = easy recurring revenue. WMF’s Elevation 10 and Peak 50 do the work for you. Learn more here.    What kind of racing car does the Gaggia Classic GT home espresso machine remind you of? Use discount code FS202610 to get 10% off.