#6 The Kaylee Edmondson Route

Kaylee Edmondson has spent years as an in-house marketer and leading some of the most legendary demand teams in tech. Now, she is a marketing solopreneur and the founder of Demand Loops. In this episode, Kaylee shares how a cold DM changed her life and allowed her to carve her own route as a solopreneur. (00:00) - The Cold DM That Changed Everything (01:15) - Kaylee's Uncommon Journey in Tech and Marketing (01:43) - The Transition to Solopreneurship (06:52) - Facing the Layoffs: A Turning Point Towards Solopreneurship (08:41) - How a Coffee Chat Can Change Your Life (10:41) - Learning to Sell the Invisible (30:01) - The Evolution of Demand Loops (33:37) - The Joy of Impactful Work and Balancing Projects (34:19) - Exploring Revenue Streams and Personal Growth (36:14) - The Power of Building an Audience (39:21) - Creating a Legacy Through Demand Loops (39:59) - The Journey of Finding and Coining 'Demand Loops' (51:58) - Reflecting on Growth and Future Aspirations (01:01:56) - Personal Reflections -- Follow Kaylee on LinkedIn Subscribe to Kaylee's Newsletter, Looped In Learn more about Demand Loops -- Work with me: Learn more about my 1:1 consulting program. Free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠