#6: The psychology behind effective pricing - Nudge

What this episode covers

Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective menus and why charm pricing shouldn’t be ignored. Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list

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Frequently Asked Questions

How long is this episode of Nudge?

This episode is 22 minutes long.

When was this Nudge episode published?

This episode was published on June 22, 2019.

What is this episode about?

Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective menus and why charm pricing shouldn’t be...

Can I download this Nudge episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.