6. The Value Destruction of "Blind Retail"

Mark and Mike discuss the dramatic rise in mattress purchases from big box retailers and e-commerce marketplaces — a channel where shoppers are forced to make a "blind" choice, without the benefit of showrooms, salespeople, or expert guidance — and explore the implications for consumers and the rest of the industry.▬ ABOUT THIS EPISODE ▬0:00 - Intro1:23 - What is the "Blind Retail" channel?6:25 - Why does this channel fail consumers?7:32 - Consumer reviews16:40 - Manufacturer claims23:08 - Price26:18 - Which brands should sell their products through this channel27:53 - Incremental transactions vs incremental customers33:16 - The real cost of placing premium products in this channel39:13 - Implications for a market leader43:02 - Wrap-upTo access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the episode page HERE: https://www.wakeupcallpod.com/episodes/6-mattress-value-destruction-blind-retail-channel