6 Top 2020 Social Media Trends

Join Jay Baer and his co-host, Adam Brown, on this special episode of the Social Pros Podcast, where they discuss the top social media trends on the horizon for 2020.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud  SocialMedia.org   Full Episode Details The Social Pros Podcast launched back in January 2012 and 400 episodes later, we're still talking about the intriguing and ever-changing world of social media. A lot has changed since the first episode of the Social Pros Podcast aired. Platforms that once reigned the social kingdom have resigned. Others have emerged victorious and a select few have managed to survive the chaos. More than that, social has grown into an enormous realm of advertising and has provided marketers and businesses with the perfect portal to target and engage with their customers But, what does the future look like for social? In this special 400th episode of the podcast, we review noteworthy strides in social from 2019  and explore six of the top social media trends on the horizon for 2020 and beyond.   In This Episode: 05:13 – Why episodic social content and social media shows will gain momentum 10:45 – The future of Facebook and what 2020 holds for Instagram 18:18 – Why Instagram direct commerce will continue to be a success 20:27 – Whether TikTok is likely to survive 2020 and beyond 25:18 - The rise of 'dark social' and a prediction for what could be one of the most important platforms for brands in 2020 30:21 – How the role of a social media professional needs to adapt in 2020 34:53 – How has branding changed in the last decade   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Grab Salesforces FREE e-book, '50 Social Media Best Practices' Get your $100 FREE LinkedIn ad credit courtesy of our sponsors, LinkedIn Marketing Solutions   Visit SocialPros.com for more insights from your favorite social media marketers.