6 - Understanding Consumer Needs: The Key to Successful Design and Innovation with RKS Design's Ravi Sawhney

In this episode of Bridging Success, Bo Jakins interviews the CEO and Founder of RKS Design, Ravi Sawhney. Ravi shares insights from his career, including his work on the iconic Teddy Ruxpin toy and his human-centered design philosophy. Ravi covers the importance of understanding consumer needs, the evolution of design and innovation, and current projects at RKS Design. He also explains how simple design improvements can drive innovation and encourages listeners to learn more about psycho aesthetics through his book and LinkedIn updates.Think you'd be a great guest on the show? Apply HERE.Check out Ravi's work HERE.Connect with Ravi on LinkedIn HERE.

Episode metadata supplied by the publisher feed · Published Jul 11, 2025

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6 - Understanding Consumer Needs: The Key to Successful Design and Innovation with RKS Design's Ravi Sawhney

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